Evalution Question Three

What kind of media institution might distribute your media product and why?

The magazine industry is largely dominated by Bauer media group. Bauer media are a large German publishing company that own the rights to publish in 15 countries world wide, these include many European countries, China and the USA. This means that if Bauer was to publish my magazine, it would be in circulation all over the world.
Currently, Bauer's most popular magazines are Kerrang!, a rock magazine and Q, an indie magazine. I believe they would be interested in publishing my product as it belongs to the mass-audience Hip-Hop genre, which is an area of the industry that Bauer are not currently competing in. I think that what would make Bauer even more inclined to publish my product would be the recent downfall of Vibe magazine. This removes the biggest competition my magazine would face and leaves a huge hole in the market that my magazine, with the help of Bauer, would fill.
Vibe magazine used to release 12 issues a year. The magazine aimed its product at the primarily young generation following the urban Hip-Hop culture. The magazine had a circulation of 817,825 in the United States. This is similar in scale to the circulation or Kerrang! which is 104,544 in the UK, so in proportion to population which is 308 million in the USA and 61 million in the UK, Karrang! is more popular. This would suggest that Hip-Hop has a smaller audience than rock, but still very large. I believe that Bauer would be interested in publishing my product to meet the high demand set by the audience left behind by Vibe as it has publishing rights in the USA aswell.