I believe I have attracted and addressed my target audience through emulating the codes and conventions I have seen in other products aimed at the same audience. In taking ideas from many other Hip-Hop magazines, as well as other Hip-Hop media, I believe I have created a product that successfully attracts and addresses my target audience.
My audience will be attracted to my magazine as it offers the conventions of other Hip-Hop magazines proven to be successful.
These conventions are used by the former leading magazine in the Hip-Hop genre, Vibe. Here are some of the conventions seen in Vibe that I have developed in order to attract my audience.
My magazine also keeps a consistent colour theme, something that all Hip-Hop magazines do, making my magazine more appealing to my target audience. Aside from the conventional aspects, my magazine does however hold many features unconventional of Hip-Hop magazines, I believe this to be my magazines unique selling point. I think that as my magazine pulls ideas from other magazine genres like rock and indie, it becomes more rounded and not purely focused on Hip-Hop alone. I think this will be appealing to many people as it is something not currently available. I hope that in not looking like an entirely conventional Hip-Hop magazine, I can attract a wider audience and retain the hardcore Hip-Hop lovers through my use of many Hip-Hop conventions.
Some of my magazines unconventional aspects:
As well as the above, my magazine's contents page is very unconventional of a Hip-Hop magazine and much more like an indie magazine. I can fit more on the page that way and i think it looks better. I believe that in doing this I am creating a better magazine as my audience can see a straight forward contents. I think that a magazine with this feature will attract the audience more as it offers more diversity within the magazine. Conventions of Hip-Hop can still be seen on my contents page in the way that I have stuck to my colour theme, but I have mixed it up with Indie conventions to create a more attractive and appealing look. This is my magazine's unique selling point.
In the article on my double page spread, I have used an idea I saw on a web interviews with 50 cent, Eminem, Snoop Dog and Ice Cube. This four are all leading figures in the Hip-Hop industry, and so I thought that the way the audience was addressed here would be a style to emulate when creating my own interview.
Here is an extract from an one of the interviews...
I like it when people talk shit. Because if people weren't talking shit, there would be nothing for me to come back with. I need that. If I don't have any ammo, what am I going to say?
There's obviously a limit to the things you want people to know, but I've pretty much put most of it out there. Maybe people don't know what kind of underwear I wear, what color.
Boxers. Pink.
As you can see, this article doesn't address the audience at all, It just shows them what they want to see and removes need for standard questions and answers, the interview is more like a monologue. I have copied this style as I think that my audience do not want to be addressed, they want to just see what the artist is saying. In the modern culture of Hip-Hop artists need to look like they are the boss as this is what attracts the audience to them, answering questions is not really a 'boss' thing to do. So I have made my artist just tell his story to the audience, not answer their questions.
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