Who would be the audience for your media product?
My media product is aimed at anyone following the modern Hip-Hop culture, this is usually a niche group within the music industry but is still a very large amount of people. Unlike Indie and Rock, Hip-Hop artists have their personal lives brought into the media on a large scale. People who follow Hip-Hop do not only follow the music but they follow the lives of the artists. The music is just part of this, and is one of the main ways in which Hip-Hop artists express their feelings towards certain issues in their lives. So the personal lives of the artists and the music they make go hand in hand.
There is no specific person who follows the culture, but it is usually young males from about 15-25 who take the biggest interest. These people are likely to want to emulate the style of the people they see on the magazines. This means that they will usually shop in Blue inc, Madhouse, River Island, Burton and other shops like them. They will probably like listening to Kiss on the radio.
I have researched the social group I am aiming at on uktribes
Thursday, 11 March 2010
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